SEO Magicians

What the heck is Freshness Quotient anyway, and why does it matter?
In simple terms, freshness quotient is a way of measuring how new (fresh) your content is. Search Engines use this parameter to determine rankings for the specific page and the site in general. Search Engines typically prefer to serve links to Fresh Content rather than Stale Content, simply to emulate human behavior. The age of the content is just as important as the content relevance. One assumption could also be that the newer the content, the greater its relevance.

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Gone is the era when search engines only looked at the title, description and keyword tags in your pages to determine what search terms apply to your site. These days, nothing influences Search Engines the way content does. Truly Content is King

The very same reason real people would want to visit and stay on your site applies to Search Engines too. The SEO process only highlights the quality of the content you actually have. Read more…