One of the secrets to targeted traffic is good keyword research. Today, it’s not just about putting in some random single word keywords into the META tags on your page. Having the right keywords is half the battle won. Choosing the right keywords alone will however not be enough. You want keywords that are both:
- relevant to your site, and more importantly,
- keywords that are actually being searched by people.
How do you know what is being searched and what isn’t? The answer is a tool such as WordTracker Keyword Research.
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What the heck is Freshness Quotient anyway, and why does it matter?
In simple terms, freshness quotient is a way of measuring how new (fresh) your content is. Search Engines use this parameter to determine rankings for the specific page and the site in general. Search Engines typically prefer to serve links to Fresh Content rather than Stale Content, simply to emulate human behavior. The age of the content is just as important as the content relevance. One assumption could also be that the newer the content, the greater its relevance.
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What is the ideal keyword density of an article or a page? There are several answers to this question. Some experts say the keyword density of a page should not be greater than 14%, others say, the optimal density is between 10 to 12%. Some threaten with dire consequences such as your page or even site being penalized or even being tagged as spam by different Search Engines. I repeat the original question again. What is the ideal keyword density of an article or a page? There can be only one correct answer to this question.
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