Optimal Keyword Density
What is the ideal keyword density of an article or a page? There are several answers to this question. Some experts say the keyword density of a page should not be greater than 14%, others say, the optimal density is between 10 to 12%. Some threaten with dire consequences such as your page or even site being penalized or even being tagged as spam by different Search Engines. I repeat the original question again. What is the ideal keyword density of an article or a page? There can be only one correct answer to this question.
As much as you hate this, let me answer this question with another question:
Do you write your content for search engines or for humans? This is the all important question you need to ask before you ask about optimal keyword density.
The simple answer is:
If your content is written for humans, you know you can’t possibly use the same set of keywords too frequently. If you do, people will find it repetitive and possibly boring, and will navigate away sooner than later. With the rise in Social Networking, your content is sure to be ranked low by your peers. When that happens, you can be sure Search Engines will not rank your content any higher then humans rank it. You cannot really write content purely for Search Engines and get away with it. After all, Search Engines are NOT going to buy your products or services. Humans may do so. If humans are bored with your content, they do not stay on your site long enough on your site. If people do not like your site, trust me, it doesn’t matter how high Search Engines rank you. You just can’t monetize your site, either by way of click-throughs or by way of business.
The questions leading up to the question above are:
Q: Why do you write an article or a page in the first place?
A: So that others may read them.
Q: So why are you concerned with Search Engines?
A: Because others need to find it first to read it.
