Making the most of SEO-SEM
If you’re thinking “Traffic Traffic everywhere, but not a single customer”, it’s time you looked at Search Engine Optimization (SEO) and Search Engine Marketing (SEM) the correct way. SEO / SEM is not just about being on the top of search engines or about driving traffic to your website.
There are a ton of dubious ‘Work from Home’ schemes out there that pay users to keep visiting websites and click on the links and advertisements. Some more ‘wondrous’ schemes exist that pay users to submit links on a bunch of social networking sites, to get backlinks that will bring your site to the top of Search Engines. These tricks can quickly drain not just your advertising budget, but also give you headaches with your web hosting bills. Most SEO/SEM practitioners forget that Sales and not traffic drives businesses.
If your SEO / SEM company / consultant is not able to generate sales for your online business, your advertizing budget is down the drain. You want the maximum Return on Investment, especially during the difficult times of economic slowdowns. You don’t need lots of traffic and a zillion unique visitors. You need ‘targeted traffic’, no more, no less. Only targetted traffic can bring you leads that have the potential to convert to sales. The rest obviously will depend on your products / services
