SEO Magicians

What the heck is Freshness Quotient anyway, and why does it matter?
In simple terms, freshness quotient is a way of measuring how new (fresh) your content is. Search Engines use this parameter to determine rankings for the specific page and the site in general. Search Engines typically prefer to serve links to Fresh Content rather than Stale Content, simply to emulate human behavior. The age of the content is just as important as the content relevance. One assumption could also be that the newer the content, the greater its relevance.

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If you’re thinking “Traffic Traffic everywhere, but not a single customer”, it’s time you looked at Search Engine Optimization (SEO) and Search Engine Marketing (SEM) the correct way. SEO / SEM is not just about being on the top of search engines or about driving traffic to your website.
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Anything that isn’t understood well is considered magic. Human flight seemed magic when the Wright brothers invented the airplane. Today we hardly consider flight to be magic.  Magicians depend on their secrets to keep themselves in business. Many SEO companies try to use the same approach, projecting SEO as magic.  Search Engine Optimization is NOT magic. Read more…