One of the secrets to targeted traffic is good keyword research. Today, it’s not just about putting in some random single word keywords into the META tags on your page. Having the right keywords is half the battle won. Choosing the right keywords alone will however not be enough. You want keywords that are both:
- relevant to your site, and more importantly,
- keywords that are actually being searched by people.
How do you know what is being searched and what isn’t? The answer is a tool such as WordTracker Keyword Research.
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Patrick Tips content optimization, keyword research, keywords, search engine optimization, SEO, targetted traffic
What the heck is Freshness Quotient anyway, and why does it matter?
In simple terms, freshness quotient is a way of measuring how new (fresh) your content is. Search Engines use this parameter to determine rankings for the specific page and the site in general. Search Engines typically prefer to serve links to Fresh Content rather than Stale Content, simply to emulate human behavior. The age of the content is just as important as the content relevance. One assumption could also be that the newer the content, the greater its relevance.
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Patrick General, Tips content optimization, content writing, search engine optimization, SEO
What is the ideal keyword density of an article or a page? There are several answers to this question. Some experts say the keyword density of a page should not be greater than 14%, others say, the optimal density is between 10 to 12%. Some threaten with dire consequences such as your page or even site being penalized or even being tagged as spam by different Search Engines. I repeat the original question again. What is the ideal keyword density of an article or a page? There can be only one correct answer to this question.
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Patrick Tips content optimization, keyword density, keyword research, keywords, optimal keyword density, search engine optimization, SEO
If you’re thinking “Traffic Traffic everywhere, but not a single customer”, it’s time you looked at Search Engine Optimization (SEO) and Search Engine Marketing (SEM) the correct way. SEO / SEM is not just about being on the top of search engines or about driving traffic to your website.
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Patrick General, Tips ROI, SEO, targetted traffic
Anything that isn’t understood well is considered magic. Human flight seemed magic when the Wright brothers invented the airplane. Today we hardly consider flight to be magic. Magicians depend on their secrets to keep themselves in business. Many SEO companies try to use the same approach, projecting SEO as magic. Search Engine Optimization is NOT magic. Read more…
Patrick General scientific, search engine optimization, SEO
Gone is the era when search engines only looked at the title, description and keyword tags in your pages to determine what search terms apply to your site. These days, nothing influences Search Engines the way content does. Truly Content is King
The very same reason real people would want to visit and stay on your site applies to Search Engines too. The SEO process only highlights the quality of the content you actually have. Read more…
Patrick Tips content writing, keywords, search engine optimization, SEO
